Your global partner for sweet ingredients

Every new product starts somewhere. It could be a customer brief, a technical challenge, a trend we are seeing in the market or simply an idea worth exploring. What happens next can look quite different across OV. Our New Product Development (NPD) and innovation teams work with different products, processes, applications and customers across our sites. So, for this article, we spoke with our NPD leads to understand what sits behind product development across the group. While their day to day work may vary, some clear common threads came through: start with the customer, stay flexible, bring the right expertise together and be prepared to keep developing until the idea works.

From patisserie-inspired combinations to contrasting textures, the next wave of sweet bakery innovation will build on flavours consumers already understand.

Great ingredients start with great ideas. But behind every product we make is something even more fundamental: the commitment to make it safely, consistently and to the standards our customers expect. Across OV, quality and food safety are cornerstones of how we work. They go hand in hand, but they are not interchangeable. Quality is about consistently delivering products and services that meet agreed standards and customer expectations. Those requirements can vary depending on the product, application and customer. Food safety is different. It is never negotiable.