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Best Sprinkles for Cake Decorating: Your Complete Guide to Colours, Types, and Techniques
Sprinkles are the tiny, colourful finishing touch that can transform any cake from simple to spectacular. Whether you’re decorating a birthday cake, wedding cupcakes or
Understand What’s New and Next for Summer Cake Flavour Innovation in 2025
As the temperatures drop and Christmas celebrations kick into full swing, bakeries and confectionery businesses are already planning their summer cake flavour strategies. At OV
Vegan Ice Cream Market Trends: Insights for Manufacturers
With an estimated 2.5 million vegans now in the UK, it’s clear that plant-based diets are on the rise, and the confectionery market is evolving
Top Easter Confectionery Trends to Watch in 2025
As Easter 2025 approaches, the confectionery industry is gearing up for a season filled with innovation and indulgence. Here at OV Group, we’re seeing the
Consumer Trends For Valentine’s Confectionery 2025
The confectionery landscape is evolving rapidly as we look to Valentine’s Day 2025, presenting challenges and opportunities alike for businesses specialising in baked goods and
Why Bakery Toppings Are the Key to Brand Differentiation in a Crowded Market
Here at OV Group, we’ve observed how premium bakery toppings have emerged as the secret weapon for manufacturers looking to capture consumer attention. In today’s
Gen Z Food Trends Shaping the Future of Confectionery
As Generation Z takes centre stage, their consumer habits reshape the food and drink industries, especially the confectionery world. With a strong preference for bold,
Why Your Business Should Consider Chocolate Alternatives
We’re witnessing a seismic shift in one of our industry’s most beloved ingredients:chocolate. With prices spiking nearly 300% over the last year, manufacturers faceunprecedented challenges
11 Decadent Dessert Trends in 2024
We love keeping up with the latest trends and developing crazy-tasty confectionary toppings to decorate your decadent delights. In this post, we share eleven MUST-KNOW dessert trends in 2024 so that you stay on top of the latest, innovative, indulgent desserts.
7 Game-Changing Food Inclusion Market Trends
In the ever-evolving world of confectionery and baked goods, food inclusions have emerged as a critical driver of product innovation and consumer appeal. These ingredients,
Marvellous Marshmallows
They’re a year-round treat and feature in plenty of recipes. This is probably because these sugary gems work brilliantly as a hot chocolate topper and a treat toasted on a stick on a chilly night. The ability to add colour and flavour and to create individual shapes also makes them a great holiday themed confectionery.
Cookies
Sugary, buttery cookies are one of our favourite baked indulgences here at OV. They come in a variety of sizes with lots of different recipes, tastes and inclusions, from zesty fruit flavours to classic chocolate chips.
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