Insights

Discover the top trends transforming dessert manufacturing in 2025 and beyond. Learn innovations creating new opportunities for bakeries and confectioners.

Here we share seven innovative patisserie decoration ideas that showcase how our inclusions can take your patisserie game to new heights.

The confectionery industry is undergoing a sweet transformation in 2025, driven by evolving consumer preferences and cutting-edge innovations. From health-conscious ingredients to bold flavour combinations, brands are redefining indulgence with sustainable practices, functional benefits, and elevated eating experiences.

The number of vegans in the UK is now as high as 2.5 million. Whether the move to a vegan diet is fuelled by lactose intolerance or ethical considerations such as animal welfare, the demand for plant-based products is soaring, and the confectionary market is no different. Vegan chocolate has become a key player in […]

A new year brings new trends in festive desserts. It may only be early 2025, but for bakeries, food manufacturers, wholesalers and retailers, staying ahead of these trends is key to attracting customers and boosting sales during one of the busiest times of the year.

Sprinkles are the tiny, colourful finishing touch that can transform any cake from simple to spectacular. Whether you're decorating a birthday cake, wedding cupcakes or a festive traybake, choosing the right sprinkles for the cake can make all the difference. But with so many types, shapes and colours available, how do you know which ones to use?

As the temperatures drop and Christmas celebrations kick into full swing, bakeries and confectionery businesses are already planning their summer cake flavour strategies.

With an estimated 2.5 million vegans now in the UK, it’s clear that plant-based diets are on the rise, and the confectionery market is evolving to meet this growing demand.

As Easter 2025 approaches, the confectionery industry is gearing up for a season filled with innovation and indulgence. Here at OV Group, we’re seeing the development of new, exciting Easter confectionery trends that are set to shape the marketplace of the future.

The confectionery landscape is evolving rapidly as we look to Valentine’s Day 2025,  presenting challenges and opportunities alike for businesses specialising in baked goods and sweet treats. Consumer preferences are shifting, driven by a blend of nostalgia, health consciousness, and a desire for unique experiences.

Here at OV Group, we’ve observed how premium bakery toppings have emerged as the secret weapon for manufacturers looking to capture consumer attention. In today’s bustling confectionery marketplace consumers are bombarded with options and bakery brands need to differentiate their products in order to survive.  

With a strong preference for bold, experimental tastes and a desire for products that reflect their values, Gen Z is pushing brands to innovate to balance indulgence with health benefits, exclusivity and social media appeal.

We’re witnessing a seismic shift in one of our industry’s most beloved ingredients: chocolate.

We love keeping up with the latest trends and developing crazy-tasty confectionary toppings to decorate your decadent delights. In this post, we share eleven MUST-KNOW dessert trends in 2024 so that you stay on top of the latest, innovative, indulgent desserts.

In the ever-evolving world of confectionery and baked goods, food inclusions have emerged as a critical driver of product innovation and consumer appeal. These ingredients, ranging from simple additions like freeze-dried fruits to more complex elements such as flavoured chips or caramel pieces, are reshaping our industry and creating new opportunities for manufacturers and consumers.

They’re a year-round treat and feature in plenty of recipes. This is probably because these sugary gems work brilliantly as a hot chocolate topper and a treat toasted on a stick on a chilly night. The ability to add colour and flavour and to create individual shapes also makes them a great holiday themed confectionery.

Sugary, buttery cookies are one of our favourite baked indulgences here at OV. They come in a variety of sizes with lots of different recipes, tastes and inclusions, from zesty fruit flavours to classic chocolate chips.

From vegan biscuit crumb and vegan mallows, to flavoured rasped coconut and plant based sprinkles, there are lots of options in the OV Vegan Range to meet your vegan suitable and dairy free needs.

Developing specific vegan friendly products, especially those that replicate existing favourites, is an ongoing search for the New Product Development (NPD) teams here at OV

As summer draws to a close and we head into chillier Autumn, there’s a change in the weather and a change in the flavours we crave.

Known to Brits as honeycomb, cinder toffee in the US and hokey pokey in New Zealand and Australia. Whatever you call it, this light and sweet product is made from aerating cooked sugar to give the distinctive bubbly texture.

Like fudge, but with no dairy. Discover more about this plant-based product and the things it can do that a traditional fudge can’t…

At OV, we love teaming up with our customers to create the next product that makes the difference.

We’re proud to share the news that our delicious Cornish Copperpot fudge range has once again picked up a series of awards in the prestigious 2022 Taste of the West awards.

As anticipated, we’ve been receiving more & more requests from our customers for blonde chocolate this year. But it’s not a product everyone knows about. So, we thought we’d take a closer look at just what it is and where it comes from.

A BRC Audit, or BRC Food Safety Audit, is the British Retail Consortium’s official assessment of a food manufacturer’s adherence to the BRC Global Standard for Food Safety

Queen Victoria used to call Tenbury Wells ‘my little Town in the Orchard’ and for over 100 years it’s been renowned for annual holly and mistletoe auctions, which are some of the largest in the UK and something of a national institution.

OV Cake Décor is the UK’s largest manufacturer and supplier of cake decorations. Each year, we produce millions of sugar sprinkles and decorations of all varieties

OV Hans Kaspar is located in Switzerland, 20 minutes drive from Zurich, in a village called Zufikon. Step outside the front door of the factory and you’re almost out into the fields of a beautiful river valley.

Inspired by the achievements of England’s Lionesses, and ahead of this winter’s men’s football World Cup in Qatar, we’ve got a great new chocolate football product to share with you.

Summer is the season of shareable picnic traybakes, moreish garden party cupcakes, ice cold milkshakes and cool down ice cream sundaes.

Harrogate is a spa town in the North East of England, located north of Leeds and west of York

Malmo is the third largest city in Sweden. From the cobbled streets of the old town to its sandy beaches, this seaside city blends heritage charm with ultra-modern architecture for a cosmopolitan feel that’s attracted residents from across the globe